By Charles Tan
Online Travel Agencies such as Booking.com, Agoda, and Expedia are powerful distribution channels, but they come with a cost. Typical OTA commission rates range between: 15% – 25% This means that when a room is sold for 4,000 THB, the hotel may pay up to 1,000 THB in commission. If the same room is booked directly with the hotel, the property keeps the full revenue. For this reason, modern hotels focus heavily on Direct Booking Strategy.
