By Charles Tan
Many guests call the hotel only to ask for information and then book through an OTA later. Front Office staff must capture the booking immediately. Example conversation: Guest: “I’m just checking the price.” Front Office response: “Yes, our rate for that room is 3,500 THB per night. If you book directly with us today, we can also include a complimentary welcome drink and priority room assignment.” This encourages the guest to book directly instead of going to an OTA.
