By Charles Tan
Modern promotions are data-driven.
- Rev PASH (Revenue per Available Seat Hour)
- Average spend per guest
- Actual vs target food cost
- Booking lead-time analysis
- Social engagement tracking
- Repeat guest ratio
Final Insight:
Promotion is not about discounting.
It is about demand creation.
Closing Thought
In today’s hotel market,
Major Food Promotion is no longer a sales tactic — it is a brand experience strategy.
Hotels that understand this shift
win loyalty, reputation, and long-term profitability.
