By Charles Tan
Many hotels start marketing with the wrong question.
Not:
“How do we reach more people?”
But:
“Who should we be reaching?”
When the core guest is unclear,
marketing becomes a message sent to everyone —
and remembered by no one.
The result:
- High impressions, low bookings
- Interest without conversion
- Guests who book are not the guests you want
- Poor reviews caused by mismatched expectations
Hotels don’t lose because no one sees them.
They lose because the wrong people see them.
🔥 One-Line Executive Summary
Marketing fails not when nobody sees it,
but when the people who see it are not the right guests.
