EP4 — Digital Marketing Is the New Promotion Engine

By Charles Tan

No digital visibility means no promotion success.

  • Targeted Facebook and Instagram campaigns
  • LINE OA and CRM guest databases
  • Influencer preview dinners
  • User-generated content strategy
  • Online reservation funnels
  • Scarcity marketing through limited seats

Key Insight:
A great promotion without digital marketing remains invisible.

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