{"id":4062,"date":"2026-03-06T04:19:43","date_gmt":"2026-03-06T04:19:43","guid":{"rendered":"https:\/\/vigorhotelsolutions.com\/?p=4062"},"modified":"2026-03-06T04:21:13","modified_gmt":"2026-03-06T04:21:13","slug":"why-direct-booking-matters","status":"publish","type":"post","link":"https:\/\/vigorhotelsolutions.com\/index.php\/2026\/03\/06\/why-direct-booking-matters\/","title":{"rendered":"Why Direct Booking Matters"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"4062\" class=\"elementor elementor-4062\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb7e370 e-flex e-con-boxed e-con e-parent\" data-id=\"4fb7e370\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ffad584 elementor-widget elementor-widget-text-editor\" data-id=\"ffad584\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">By Charles Tan<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c175b68 e-flex e-con-boxed e-con e-parent\" data-id=\"c175b68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5282a6c elementor-widget elementor-widget-text-editor\" data-id=\"5282a6c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Online Travel Agencies such as Booking.com, Agoda, and Expedia are powerful distribution channels, but they come with a cost. Typical OTA commission rates range between: 15% \u2013 25% This means that when a room is sold for 4,000 THB, the hotel may pay up to 1,000 THB in commission. If the same room is booked directly with the hotel, the property keeps the full revenue. For this reason, modern hotels focus heavily on Direct Booking Strategy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By Charles Tan Online Travel Agencies such as Booking.com, Agoda, and Expedia are powerful distribution channels, but they come with a cost. Typical OTA commission rates range between: 15% \u2013 25% This means that when a room is sold for 4,000 THB, the hotel may pay up to 1,000 THB in commission. If the same [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":4063,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-4062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why Direct Booking Matters - Vigor Hotel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vigorhotelsolutions.com\/index.php\/2026\/03\/06\/why-direct-booking-matters\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Direct Booking Matters - Vigor Hotel\" \/>\n<meta property=\"og:description\" content=\"By Charles Tan Online Travel Agencies such as Booking.com, Agoda, and Expedia are powerful distribution channels, but they come with a cost. Typical OTA commission rates range between: 15% \u2013 25% This means that when a room is sold for 4,000 THB, the hotel may pay up to 1,000 THB in commission. 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