{"id":3782,"date":"2026-02-18T04:31:43","date_gmt":"2026-02-18T04:31:43","guid":{"rendered":"https:\/\/vigorhotelsolutions.com\/?p=3782"},"modified":"2026-02-18T04:38:31","modified_gmt":"2026-02-18T04:38:31","slug":"when-marketing-is-not-aligned-with-revenue-strategy-vi","status":"publish","type":"post","link":"https:\/\/vigorhotelsolutions.com\/index.php\/2026\/02\/18\/when-marketing-is-not-aligned-with-revenue-strategy-vi\/","title":{"rendered":"When Marketing Is Not Aligned with Revenue Strategy (VI)"},"content":{"rendered":"\t\t
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By Charles Tan<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Many hotels proudly say,
\u201cOur marketing drives bookings.\u201d<\/p>\n

But the more important question is:
Are those bookings valuable?<\/strong><\/p>\n

In reality:<\/p>\n

    \n
  • Bookings come, but at the wrong time<\/li>\n
  • Bookings come, but from the wrong segment<\/li>\n
  • Bookings come, but always at the lowest rate<\/li>\n<\/ul>\n

    The result:<\/p>\n

      \n
    • Rooms are full when they shouldn\u2019t be<\/li>\n
    • Rooms are empty when they should sell high<\/li>\n
    • Teams work harder, but revenue doesn\u2019t grow<\/li>\n
    • RevPAR and GOP fail to improve<\/li>\n<\/ul>\n

      This is the classic problem of
      marketing operating separately from revenue strategy.<\/strong><\/p>\n

      When marketing ignores:<\/p>\n

        \n
      • Seasonality<\/li>\n
      • Price sensitivity<\/li>\n
      • Segment profitability<\/li>\n<\/ul>\n

        It may perform well \u2014
        but it doesn\u2019t perform profitably.<\/p>\n

        \ud83d\udd25 One-Line Executive Summary<\/strong><\/p>\n

        Good marketing doesn\u2019t just fill rooms.
        It fills the right rooms, at the right time,
        for the right guests, at the right price.<\/p>\n

        \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

        By Charles Tan Many hotels proudly say,\u201cOur marketing drives bookings.\u201d But the more important question is:Are those bookings valuable? In reality: Bookings come, but at the wrong time Bookings come, but from the wrong segment Bookings come, but always at the lowest rate The result: Rooms are full when they shouldn\u2019t be Rooms are empty […]<\/p>\n","protected":false},"author":1,"featured_media":3783,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-3782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-operations"],"yoast_head":"\nWhen Marketing Is Not Aligned with Revenue Strategy (VI) - Vigor Hotel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vigorhotelsolutions.com\/index.php\/2026\/02\/18\/when-marketing-is-not-aligned-with-revenue-strategy-vi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Marketing Is Not Aligned with Revenue Strategy (VI) - Vigor Hotel\" \/>\n<meta property=\"og:description\" content=\"By Charles Tan Many hotels proudly say,\u201cOur marketing drives bookings.\u201d But the more important question is:Are those bookings valuable? 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