{"id":3775,"date":"2026-02-18T04:11:23","date_gmt":"2026-02-18T04:11:23","guid":{"rendered":"https:\/\/vigorhotelsolutions.com\/?p=3775"},"modified":"2026-02-18T04:14:26","modified_gmt":"2026-02-18T04:14:26","slug":"chasing-short-term-sales-through-discounts","status":"publish","type":"post","link":"https:\/\/vigorhotelsolutions.com\/index.php\/2026\/02\/18\/chasing-short-term-sales-through-discounts\/","title":{"rendered":"Chasing Short-Term Sales Through Discounts"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3775\" class=\"elementor elementor-3775\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6214a38d e-flex e-con-boxed e-con e-parent\" data-id=\"6214a38d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-588ee89f elementor-widget elementor-widget-text-editor\" data-id=\"588ee89f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\n<p class=\"wp-block-paragraph\">By Charles Tan<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ffc2346 e-flex e-con-boxed e-con e-parent\" data-id=\"ffc2346\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bdeaf8a elementor-widget elementor-widget-text-editor\" data-id=\"bdeaf8a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Chasing Short-Term Sales Through Discounts<\/p>\n<p>Many hotels treat <strong>discounting<\/strong> as the first solution to every sales problem.<\/p>\n<p>Rooms aren\u2019t filling \u2014 discount.<br \/>Demand slows \u2014 discount.<br \/>Competitors drop prices \u2014 follow.<\/p>\n<p>Yes, rooms fill faster.<br \/>But behind the numbers:<\/p>\n<ul>\n<li>Profit disappears<\/li>\n<li>Brand value erodes<\/li>\n<li>Guests book for price, not preference<\/li>\n<li>Quality guests don\u2019t return without a deal<\/li>\n<\/ul>\n<p>When a hotel trains the market to<br \/><strong>\u201cwait for the promotion,\u201d<\/strong><br \/>the regular rate becomes a price no one wants to pay.<\/p>\n<p>Discounting is not a strategy.<br \/>It is a painkiller \u2014<br \/>effective short term, damaging long term.<\/p>\n<p><strong>\ud83d\udd25 One-Line Executive Summary<\/strong><\/p>\n<p>Discounts may fill rooms today,<br \/>but they weaken the hotel tomorrow.<\/p>\n<p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By Charles Tan Chasing Short-Term Sales Through Discounts Many hotels treat discounting as the first solution to every sales problem. Rooms aren\u2019t filling \u2014 discount.Demand slows \u2014 discount.Competitors drop prices \u2014 follow. Yes, rooms fill faster.But behind the numbers: Profit disappears Brand value erodes Guests book for price, not preference Quality guests don\u2019t return without [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3776,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,14],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chasing Short-Term Sales Through Discounts - Vigor Hotel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vigorhotelsolutions.com\/index.php\/2026\/02\/18\/chasing-short-term-sales-through-discounts\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chasing Short-Term Sales Through Discounts - Vigor Hotel\" \/>\n<meta property=\"og:description\" content=\"By Charles Tan Chasing Short-Term Sales Through Discounts Many hotels treat discounting as the first solution to every sales problem. Rooms aren\u2019t filling \u2014 discount.Demand slows \u2014 discount.Competitors drop prices \u2014 follow. 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