{"id":397,"date":"2025-10-07T10:48:38","date_gmt":"2025-10-07T10:48:38","guid":{"rendered":"https:\/\/vigorhotelsolutions.com\/?page_id=397"},"modified":"2025-10-17T14:49:54","modified_gmt":"2025-10-17T14:49:54","slug":"7-fb-concept-development-menu","status":"publish","type":"page","link":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/","title":{"rendered":"7 F&amp;B Concept Development &amp; Menu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"397\" class=\"elementor elementor-397\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-724a8390 e-flex e-con-boxed e-con e-parent\" data-id=\"724a8390\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-10c086ae e-flex e-con-boxed e-con e-parent\" data-id=\"10c086ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-65e3e71b elementor-widget elementor-widget-heading\" data-id=\"65e3e71b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">F&amp;B Concept Development &amp; Menu Engineering<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79345d26 e-flex e-con-boxed e-con e-parent\" data-id=\"79345d26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb93ec2 elementor-widget elementor-widget-text-editor\" data-id=\"cb93ec2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol><li><strong> Restaurant Concept Development<\/strong><\/li><\/ol><p><strong>What it means:<\/strong> Creating the entire identity and vision for a restaurant from scratch.<\/p><p><strong>Includes:<\/strong><\/p><ul><li><strong>Theme &amp; Positioning:<\/strong> Is it fine dining, casual, bistro, seafood specialist, Thai fusion?<\/li><li><strong>Target Market:<\/strong> Who are your customers? Tourists, locals, families, business diners?<\/li><li><strong>Unique Selling Proposition (USP):<\/strong> What makes this restaurant different from competitors?<\/li><li><strong>Ambiance &amp; Design Direction:<\/strong> Modern, traditional, beachfront casual, elegant?<\/li><li><strong>Service Style:<\/strong> Buffet, \u00e0 la carte, family-style, quick service?<\/li><\/ul><p><strong>Example:<\/strong> Jaosamut Seafood Pattaya &#8211; Vigor developed the concept as a premium beachfront seafood restaurant targeting both tourists and locals with fresh catches and Thai-style preparations.<\/p><ol start=\"2\"><li><strong> Menu Design<\/strong><\/li><\/ol><p><strong>What it means:<\/strong> Creating the actual menu that guests will order from.<\/p><p><strong>Includes:<\/strong><\/p><ul><li><strong>Menu Structure:<\/strong> Appetizers, mains, desserts, beverages &#8211; how many items in each category?<\/li><li><strong>Dish Selection:<\/strong> What specific dishes align with the concept and target market?<\/li><li><strong>Menu Balance:<\/strong> Mix of high-profit items, signature dishes, popular classics, and unique offerings<\/li><li><strong>Menu Psychology:<\/strong> Item placement, descriptions, pricing presentation to maximize sales<\/li><li><strong>Visual Design:<\/strong> Layout, photos, fonts, materials that reflect brand identity<\/li><\/ul><p><strong>Why important:<\/strong> A well-designed menu can increase sales by 20-30% through strategic item placement and descriptions.<\/p><ol start=\"3\"><li><strong> Recipe Standards<\/strong><\/li><\/ol><p><strong>What it means:<\/strong> Detailed written instructions for every dish to ensure consistency.<\/p><p><strong>Includes:<\/strong><\/p><ul><li><strong>Exact Ingredients:<\/strong> Precise quantities (200g chicken breast, 50ml coconut cream)<\/li><li><strong>Preparation Steps:<\/strong> Step-by-step cooking instructions with timing<\/li><li><strong>Plating Guidelines:<\/strong> How the dish should look when served<\/li><li><strong>Portion Control:<\/strong> Exact serving sizes to control costs<\/li><li><strong>Quality Standards:<\/strong> What &#8220;properly cooked&#8221; means for each dish<\/li><\/ul><p><strong>Why important:<\/strong> Ensures a Tom Yum Goong tastes exactly the same whether Chef A or Chef B prepares it. Protects quality and controls costs.<\/p><ol start=\"4\"><li><strong> Kitchen Layout<\/strong><\/li><\/ol><p><strong>What it means:<\/strong> Designing the physical arrangement of kitchen equipment and work stations.<\/p><p><strong>Includes:<\/strong><\/p><ul><li><strong>Work Flow Design:<\/strong> Logical sequence from receiving \u2192 prep \u2192 cooking \u2192 plating \u2192 service<\/li><li><strong>Equipment Placement:<\/strong> Where stoves, ovens, refrigerators, prep tables should be positioned<\/li><li><strong>Station Organization:<\/strong> Hot kitchen, cold kitchen, pastry, dishwashing areas<\/li><li><strong>Safety &amp; Compliance:<\/strong> Fire safety, ventilation, health code requirements<\/li><li><strong>Efficiency Optimization:<\/strong> Minimize staff movement, reduce cooking time<\/li><\/ul><p><strong>Example:<\/strong> Vigor&#8217;s engineering partner designs kitchen layouts for 5-star hotels &#8211; knowing optimal placement can reduce cooking time by 30% and prevent staff collisions during busy service.<\/p><ol start=\"5\"><li><strong> Cost Engineering<\/strong><\/li><\/ol><p><strong>What it means:<\/strong> Calculating and controlling the actual cost of producing each menu item.<\/p><p><strong>Includes:<\/strong><\/p><ul><li><strong>Recipe Costing:<\/strong> Calculating exact ingredient cost per dish<\/li><li><strong>Portion Analysis:<\/strong> Ensuring portions match cost targets<\/li><li><strong>Yield Testing:<\/strong> How much usable product from raw ingredients (e.g., 1kg whole fish = 600g filleted)<\/li><li><strong>Waste Reduction:<\/strong> Identifying where food is wasted and creating solutions<\/li><li><strong>Supplier Optimization:<\/strong> Finding best quality ingredients at competitive prices<\/li><li><strong>Target Food Cost %:<\/strong> Typically 28-35% for restaurants, 25-30% for hotels<\/li><\/ul><p><strong>Example:<\/strong> If a seafood pasta costs 180 THB in ingredients and you need 30% food cost, selling price should be 600 THB.<\/p><ol start=\"6\"><li><strong> Pricing<\/strong><\/li><\/ol><p><strong>What it means:<\/strong> Setting the right price for each menu item to maximize profit while remaining competitive.<\/p><p><strong>Includes:<\/strong><\/p><ul><li><strong>Cost-Plus Pricing:<\/strong> Calculate food cost, then apply markup (e.g., 3x ingredient cost)<\/li><li><strong>Market Comparison:<\/strong> What competitors charge for similar dishes<\/li><li><strong>Perceived Value:<\/strong> Does the price match quality, portion, ambiance, location?<\/li><li><strong>Price Psychology:<\/strong> 295 THB feels cheaper than 300 THB<\/li><li><strong>Menu Mix Strategy:<\/strong> Some items high-profit, some traffic-drivers, some prestige items<\/li><\/ul><p><strong>Why important:<\/strong> Poor pricing either leaves money on the table or scares customers away. Vigor&#8217;s expertise helps find the sweet spot.<\/p><ol start=\"7\"><li><strong> Promotions<\/strong><\/li><\/ol><p><strong>What it means:<\/strong> Creating special offers and campaigns to drive traffic and increase sales.<\/p><p><strong>Includes:<\/strong><\/p><ul><li><strong>Seasonal Promotions:<\/strong> Valentine&#8217;s Day specials, Christmas dinners, New Year packages<\/li><li><strong>Happy Hour Deals:<\/strong> Discounted drinks\/appetizers during slow periods (3-6 PM)<\/li><li><strong>Package Deals:<\/strong> Set menus, wine pairing dinners, group discounts<\/li><li><strong>Loyalty Programs:<\/strong> Rewards for repeat customers<\/li><li><strong>Event Marketing:<\/strong> Wine dinners, chef&#8217;s table experiences, cooking classes<\/li><li><strong>Digital Campaigns:<\/strong> Social media promotions, influencer partnerships<\/li><\/ul><p><strong>Example:<\/strong> A &#8220;Sunset Seafood BBQ Every Friday&#8221; promotion that fills 80% of tables during previously slow days.<\/p><ol start=\"8\"><li><strong> Seasonal Menus<\/strong><\/li><\/ol><p><strong>What it means:<\/strong> Changing menu items based on ingredient availability, weather, and customer demand throughout the year.<\/p><p><strong>Includes:<\/strong><\/p><ul><li><strong>Ingredient Seasonality:<\/strong> Using fresh mangoes in summer, truffles in winter when they&#8217;re abundant and affordable<\/li><li><strong>Weather-Based Changes:<\/strong> Hot soups and stews in rainy season, cold salads and light dishes in hot season<\/li><li><strong>Holiday Specials:<\/strong> Specific dishes for Songkran, Chinese New Year, Christmas<\/li><li><strong>Limited-Time Offers (LTO):<\/strong> Creating excitement with &#8220;only available this month&#8221; dishes<\/li><li><strong>Cost Management:<\/strong> Using seasonal ingredients when prices are lowest<\/li><\/ul><p><strong>Why important:<\/strong> Keeps menu fresh and exciting for repeat customers, reduces food costs, and shows culinary creativity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-783361ca e-flex e-con-boxed e-con e-parent\" data-id=\"783361ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44c625a2 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"44c625a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-129a6613 e-flex e-con-boxed e-con e-parent\" data-id=\"129a6613\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bf20d34 e-con-full e-flex e-con e-child\" data-id=\"bf20d34\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d036919 elementor-widget elementor-widget-heading\" data-id=\"4d036919\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CONTACT NOW :<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3913ee48 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"3913ee48\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-phone-square-alt\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M400 32H48A48 48 0 0 0 0 80v352a48 48 0 0 0 48 48h352a48 48 0 0 0 48-48V80a48 48 0 0 0-48-48zm-16.39 307.37l-15 65A15 15 0 0 1 354 416C194 416 64 286.29 64 126a15.7 15.7 0 0 1 11.63-14.61l65-15A18.23 18.23 0 0 1 144 96a16.27 16.27 0 0 1 13.79 9.09l30 70A17.9 17.9 0 0 1 189 181a17 17 0 0 1-5.5 11.61l-37.89 31a231.91 231.91 0 0 0 110.78 110.78l31-37.89A17 17 0 0 1 299 291a17.85 17.85 0 0 1 5.91 1.21l70 30A16.25 16.25 0 0 1 384 336a17.41 17.41 0 0 1-.39 3.37z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">085-804-5517<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-facebook\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Vigor Hotel Solutions<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-envelope\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">info@vigorhotelsolutions.com<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72cf2f4a e-con-full e-flex e-con e-child\" data-id=\"72cf2f4a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-729b8360 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"729b8360\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" aria-label=\"New Form\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"397\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"729b8360\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"7 F&amp;B Concept Development &amp; Menu - Vigor Hotel\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"397\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Name\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_3a71d1a elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_3a71d1a]\" id=\"form-field-field_3a71d1a\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Phone\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100\">\n\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" placeholder=\"Message\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>F&amp;B Concept Development &amp; Menu Engineering Restaurant Concept Development What it means: Creating the entire identity and vision for a restaurant from scratch. Includes: Theme &amp; Positioning: Is it fine dining, casual, bistro, seafood specialist, Thai fusion? Target Market: Who are your customers? Tourists, locals, families, business diners? Unique Selling Proposition (USP): What makes this [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":808,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-397","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 F&amp;B Concept Development &amp; Menu - Vigor Hotel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 F&amp;B Concept Development &amp; Menu - Vigor Hotel\" \/>\n<meta property=\"og:description\" content=\"F&amp;B Concept Development &amp; Menu Engineering Restaurant Concept Development What it means: Creating the entire identity and vision for a restaurant from scratch. Includes: Theme &amp; Positioning: Is it fine dining, casual, bistro, seafood specialist, Thai fusion? Target Market: Who are your customers? Tourists, locals, families, business diners? Unique Selling Proposition (USP): What makes this [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/\" \/>\n<meta property=\"og:site_name\" content=\"Vigor Hotel\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-17T14:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2025\/10\/7-FB-Concept-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"953\" \/>\n\t<meta property=\"og:image:height\" content=\"953\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/\",\"url\":\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/\",\"name\":\"7 F&amp;B Concept Development &amp; Menu - Vigor Hotel\",\"isPartOf\":{\"@id\":\"https:\/\/vigorhotelsolutions.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2025\/10\/7-FB-Concept-1.jpeg\",\"datePublished\":\"2025-10-07T10:48:38+00:00\",\"dateModified\":\"2025-10-17T14:49:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#primaryimage\",\"url\":\"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2025\/10\/7-FB-Concept-1.jpeg\",\"contentUrl\":\"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2025\/10\/7-FB-Concept-1.jpeg\",\"width\":953,\"height\":953},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/vigorhotelsolutions.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 F&amp;B Concept Development &amp; Menu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/vigorhotelsolutions.com\/#website\",\"url\":\"https:\/\/vigorhotelsolutions.com\/\",\"name\":\"Vigor Hotel\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/vigorhotelsolutions.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 F&amp;B Concept Development &amp; Menu - Vigor Hotel","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/","og_locale":"en_US","og_type":"article","og_title":"7 F&amp;B Concept Development &amp; Menu - Vigor Hotel","og_description":"F&amp;B Concept Development &amp; Menu Engineering Restaurant Concept Development What it means: Creating the entire identity and vision for a restaurant from scratch. Includes: Theme &amp; Positioning: Is it fine dining, casual, bistro, seafood specialist, Thai fusion? Target Market: Who are your customers? Tourists, locals, families, business diners? Unique Selling Proposition (USP): What makes this [&hellip;]","og_url":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/","og_site_name":"Vigor Hotel","article_modified_time":"2025-10-17T14:49:54+00:00","og_image":[{"width":953,"height":953,"url":"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2025\/10\/7-FB-Concept-1.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/","url":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/","name":"7 F&amp;B Concept Development &amp; Menu - Vigor Hotel","isPartOf":{"@id":"https:\/\/vigorhotelsolutions.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#primaryimage"},"image":{"@id":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#primaryimage"},"thumbnailUrl":"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2025\/10\/7-FB-Concept-1.jpeg","datePublished":"2025-10-07T10:48:38+00:00","dateModified":"2025-10-17T14:49:54+00:00","breadcrumb":{"@id":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#primaryimage","url":"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2025\/10\/7-FB-Concept-1.jpeg","contentUrl":"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2025\/10\/7-FB-Concept-1.jpeg","width":953,"height":953},{"@type":"BreadcrumbList","@id":"https:\/\/vigorhotelsolutions.com\/index.php\/7-fb-concept-development-menu\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/vigorhotelsolutions.com\/"},{"@type":"ListItem","position":2,"name":"7 F&amp;B Concept Development &amp; Menu"}]},{"@type":"WebSite","@id":"https:\/\/vigorhotelsolutions.com\/#website","url":"https:\/\/vigorhotelsolutions.com\/","name":"Vigor Hotel","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/vigorhotelsolutions.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/pages\/397","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/comments?post=397"}],"version-history":[{"count":10,"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/pages\/397\/revisions"}],"predecessor-version":[{"id":1369,"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/pages\/397\/revisions\/1369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/media\/808"}],"wp:attachment":[{"href":"https:\/\/vigorhotelsolutions.com\/index.php\/wp-json\/wp\/v2\/media?parent=397"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}