{"version":"1.0","provider_name":"Vigor Hotel","provider_url":"https:\/\/vigorhotelsolutions.com","author_name":"admin","author_url":"https:\/\/vigorhotelsolutions.com\/index.php\/author\/vigorhotels\/","title":"IMC Planning Model for Restaurants - Vigor Hotel","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"TdxnrpfApC\"><a href=\"https:\/\/vigorhotelsolutions.com\/index.php\/2026\/01\/13\/imc-planning-model-for-restaurants\/\">IMC Planning Model for Restaurants<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/vigorhotelsolutions.com\/index.php\/2026\/01\/13\/imc-planning-model-for-restaurants\/embed\/#?secret=TdxnrpfApC\" width=\"600\" height=\"338\" title=\"&#8220;IMC Planning Model for Restaurants&#8221; &#8212; Vigor Hotel\" data-secret=\"TdxnrpfApC\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/vigorhotelsolutions.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/vigorhotelsolutions.com\/wp-content\/uploads\/2026\/01\/f0ad861d-43f6-4a8c-986e-511d896a6cd4-md.jpeg","thumbnail_width":800,"thumbnail_height":533,"description":"Integrated Marketing Communication for Sustainable Growth \ud83d\udd39 EP 1 \u2014 Building the Strategic Foundation Aligning Brand Identity, Guests, and Core Messages By Charles Tan Introduction In today\u2019s restaurant market, guests encounter your brand across multiple channels \u2014 social media, review platforms, websites, staff interactions, and physical spaces.If these touchpoints speak different languages, brand trust erodes. [&hellip;]"}